Will ‘90210’ Resurrect ‘Beverly Hills’ Action Figure Line?

The new [not Beverly Hills] 90210 just lost what little legitimacy it might have aspired to. In conjunction with the show, a whole line of products — ranging from apparel to cosmetics and school supplies — will soon be available. These products will feature “iconic graphics” from both the new and original shows. Luke Perry’s sideburns, perhaps? The original show did have a line of products too, most noteworthy being the Beverly Hills 90210 action figures!

Liz Kalodner of CBS Consumer Products explained the decision to roll new merch as a result of the original program’s success: ” … so when the new show was announced, we knew we had the opportunity to do that all over again.” Meaning: Where there are tween and teen audiences, there’s loads of disposable income.

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