Internet Explorer Uses Your Childhood to Sell You Stuff

In case you forgot for about five seconds, there was a decade called the 1990s, and in it, people used a browser called Internet Explorer. Whereas hip, shiny Google Chrome uses a sentimental and in some cases quite emotionally punchy approach to its advertising (don’t tell me I’m the only one who straight-up wept in an embarrassing public place at the "Jess Time" Chrome advertisement with the father and daughter), Internet Explorer, often depicted as a paste-eating toddler, has launched this whole rebranding campaign for IE9 based on puns, a sassy "HI HATERS" attitude and trying to appeal to generational pathos in another way: our overblown commitment to nostalgia.

IE’s latest ad appeals directly and not-so-subtly to our #rememberthe90s sensibilities, offering promises to users of a certain age to hearken back to a simpler time when music-playing devices were clunkier and Farmville wasn’t a thing. Come with us, they say, to a bright neon world where the slime rivers flow freely and the hippos are still Hungry Hungry. There’s even a reference to Pogs, which remains forever the benchmark and is possibly still legal tender in some places. We’re pretty surprised it took a major company this long to appeal so unsubtly to that sense of nostalgia considering how ubiquitous it’s been around the Internet and beyond for the past few years. Nevertheless, here it is.

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