Ad Geniuses Figure Out How to Sell Diet Coke: By Spraying Diet Coke on Hot Guys
I’m all for the objectification of hot dudes for two reasons. One, let’s give women a break, OK? And two: it’s rare for gay guys to be able to enjoy a Super Bowl commercial. Thankfully, Diet Coke has revamped its classic TV spot with a new one in which a chiseled gardener conveniently gets Diet Coke all over his face, which means he has to remove his shirt to wipe off the mess. I like to imagine that, in the casting call, the guy who finally got the part eventually said, "Fine, I’ll do it, but don’t get any in my eye, OK?" I don’t really get it, but maybe because I’m not well versed in the ins and outs of heterosexual sex. Do guys usually get sprayed in the face with something?
Take a look at the clip below:
Of course, here’s the classic version of the spot featuring a window washer (but with a woeful lack of a Diet Coke facial):
Also, I’m forever indebted to the ladies at Jezebel for these animated gifs:
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