Ad Geniuses Figure Out How to Sell Diet Coke: By Spraying Diet Coke on Hot Guys

I’m all for the objectification of hot dudes for two reasons. One, let’s give women a break, OK? And two: it’s rare for gay guys to be able to enjoy a Super Bowl commercial. Thankfully, Diet Coke has revamped its classic TV spot with a new one in which a chiseled gardener conveniently gets Diet Coke all over his face, which means he has to remove his shirt to wipe off the mess. I like to imagine that, in the casting call, the guy who finally got the part eventually said, "Fine, I’ll do it, but don’t get any in my eye, OK?" I don’t really get it, but maybe because I’m not well versed in the ins and outs of heterosexual sex. Do guys usually get sprayed in the face with something?

Take a look at the clip below:

Of course, here’s the classic version of the spot featuring a window washer (but with a woeful lack of a Diet Coke facial):

Also, I’m forever indebted to the ladies at Jezebel for these animated gifs:

Follow Tyler Coates on Twitter.

Latest in TV

TV

alexa BlackBook: Fluid Notions: Face to Face with John Cameron Mitchell and Shamir

TV

alexa BlackBook: Style Icon: Edgar Ramirez Fashions a Vivid Portrayal of Legendary Designer Gianni Versace for ‘American Crime Story’

TV

Comedy Central Orders 8 Episodes of Musical Mashup Series

TV

The First Full Trailer for Woody Allen’s Amazon Show is Here

TV

Meet the Mind (and Watercolors) Behind ‘Bojack Horseman’s’ Animal People

TV

‘The Nightly Show With Larry Wilmore’ Show Cancelled Pre-Election

TV

Taran Killam and Jay Pharaoh Not Returning to SNL

TV

What to Watch This Weekend In Bed with Armond White