Travel 2021: EDITION Will Open Seven New Hotels
Above image: The West Hollywood EDITION
If it has seemed like the hospitality business has been nothing but grim pronouncements for the last nine months of 2020, it’s because, well, that is exactly what it has been. Few industries have been as devastated by the coronavirus crisis as has it – and it certainly isn’t over yet.
So closing out the year with a grand pronouncement is a chance to at least carry on through the holiday season with a glimmer of hope for the future. And indeed, EDITION Hotels, the brand founded by Ian Schrager in 2005 – in partnership with Marriott – with the debut of the EDITION Waikiki, will be opening seven new hotels in 2021. Yes, seven.
One of the reasons this is significant, is that at this level of luxury, growth tends to be more considered. After all, Four Seasons doesn’t exactly premiere a new property every other month. But that is pretty much what EDITION, which currently has just eleven hotels in its portfolio, will be doing in 2021.
Just two will be in the Americas, with The Riviera Maya EDITION at Kanai and The Tampa EDITION both arriving next winter. But fall will see properties opening in Dubai and Tokyo (Ginza) – the latter the brand’s second in that city, which is still sorely lacking in cutting edge hotels.
But as committed Europhiles, we’re most intrigued by what is happening in Scandinavia and over on the Continent. Most excitingly, Reykjavik will get its first modern five-star in the coming summer, while in fall we’ll get The Madrid EDITION and The Rome EDITION. Italy’s capital has actually been surprisingly slow in opening contemporary luxury hotels (it’s a city that is still bound very much by tradition), while the Madrid is also getting both a new Four Seasons and a new Mandarin Oriental in early 2021 – so competition will be brisk.
Some specifics have been revealed: Madrid and Rome will have rooftop terraces; Reykjavik will be adjacent to the Harpa Concert Hall; Tampa will have six F&B spaces, and interior design by Roman & Williams; and Riviera Maya will flaunt a spectacular 206 sqm penthouse suite, perfect for those post-COVID splash outs.
“I’ve always been committed to being involved in special projects on a global scale that go to places that no one has been before,” Schrager enthuses. “I’m thrilled to work in partnership with Marriott and the opportunity to see these hotels come to life across the world is a dream come true. Seven is the lucky number, I look forward to 2021 being our best year yet.”
To be honest, we all do.