Tom Dixon Launches ‘Underground’ Hotel Amenities Collection

Some years back, as we checked into a particularly opulent old palazzo hotel in Florence’s Oltrarno, we were asked to choose what our special scent would be during our stay – and were then provided with several evocative choices. For some, it may seem a bit precious – First World nonsense, surely? But the alluring appeal of such attention to detail was undeniable, and it helped to make for a stay that will always be vivid in our recollection (the scent genuinely lingers in our memory). So yes, there is a very good reason why so many luxury brands – Bulgari, Hermes, Ferragamo – want to be a part of your hotel stay, and have stamped their logos on posh toiletries in order to do so.

Exalted British designer Tom Dixon‘s work has graced the spaces of so many eminently fashionable sleeps, including London’s Shoreditch House and the Sea Containers. And he’ll now be jostling for space with the aforementioned brands on the shower shelf of some of the world’s most coveted properties. Indeed, the company that bears his name has just released the Tom Dixon Travel Collection, an amenities line meant specifically to be featured in hotels.

Strikingly designed (naturally) in a kind minimalist but gothic earthiness, included in the line are shampoo, conditioner, body wash, bar soap, bath salts, hand & body balm, travel candle and, owing to our new coronavirus reality, a very stylish hand sanitizer. The singular scent of each is taken from the distinguished Tom Dixon ‘Underground’ fragrance, which is a redolent mix of ginger, cardamom and vetiver, blended with nourishing botanical ingredients.

Dixon enthuses, “Underground is a reference to the hidden world of creativity that is always happening invisibly in music, in fashion, in art. It’s instantly recognizable, fresh, cleansing, unisex, and rarely used in the perfume industry. I like the idea that traveling can be more than an exploration of new places but also encounters for the other senses – taste or sound, but also scents.”

The Tom Dixon Travel Collection is available to hospitality entities via Buzz – and you can, of course, contact your favorite hotel groups to encourage them to adopt the line for their properties.

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