I don’t really understand the economics of Super Bowl commercials. Ad slots sell for, like, millions of dollars, right? So why do companies spend millions of other dollars on making commercials. Someone at Mercedes had the right idea: just borrow your mom’s camcorder, track down Kate Upton’s management, and get some dudes from Craigslist to pretend to wash a car and stand agape at Upton and her breasts. Ding ding ding! You have a Super Bowl commercial. 

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