New York Opening: Dior Homme
With devoted Dior gents sartorially stranded by the ongoing renovation of the Madison Avenue flagship, this stopgap Soho store comes with a certain exigency. Located in a rather epic, neoclassical-looking building on Greene Street, Dior Homme stocks the full Dior arsenal, from accessories to fragrance to footwear to ready-to-wear.
Unsurprisingly for the neighborhood, interiors feature skylights, soaring ceilings, and exposed brick. The space’s art – a neon text piece by Scottish situationist artist Robert Montgomery – cleverly contrasts the offerings of this luxury brand.