Jeremy Lin Applies for ‘Linsanity’ Trademark

I live in a bubble that is void of all sports and sports-related things, so chances are if I have heard of Jeremy Lin, the Knicks’ Asian-American phenom, you have too.  Coming out of nowhere, New York has been gripped by super-fandom with merchandise, news item after news item, and even Shake Shack creating an item for him.  When you have a milkshake named after you, you’ve made it.  Now several people have filed to trademark the term for the mass outpouring of love, “Linsanity’ (which yes, took me 3 days to figure out was not a reference to shenanigans pulled by Lindsay Lohan), including the baller himself.

Two men from California applied to trademark, as well as one other person who purchased the domain Linsanity.com and sells tees like "Just LIN Baby." Going on offense, Lin has slapped down $1,65 to also apply

Clearly, Lin’s Harvard economics degree is already coming into play.  If anyone is going to cash in on his name, it should be him.  Items that he will have protection over if he wins include almost every type of clothing including sweatshirts, jackets, pajamas, pants, rain wear, hats, and even underwear.  Yep, get ready for LIN-gerie.

He could make serious bank if he continues to dominate or show his fans some love in return by doing something called copyleft, which releases the rights for anyone to use for free.  

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