Industry Insiders: Dominique Schurman, CEO of Papyrus

The day after her dad, founder of Papyrus/ Schurman Retail Group, announced his retirement, Dominique Schurman declared she wanted a shot working for him; she was 21 years old.

And like most people her age, she started from the bottom of the totem pole, answering phones as a receptionist in the corporate office, and slowly moving from managing positions, marketing departments, and finally working alongside her dad as vice president.  For the past 28 years, she’s been CEO, proudly maneuvering and expanding Papyrus from the 37 shops when she first joined the company, to now 400 nationwide. “How exciting is that!” says Schurman.

With greeting cards for nearly every occasion – “Birthdays are the most popular, Bon Voyage or New Home the least” – the company’s designs have become widely recognizable, especially the pink, winged logo. “We just fell in love with the bold image of the hummingbird. It celebrates the beauty of the simple pleasures in life.”

Faced with the challenges of finding new ways to move the business forward, Schurman gets admittedly stressed. “As a CEO, I worry all the time. I feel a great deal of responsibility to our team and customers.” But her balance of a conservative approach with fresh ideas always keeps her focused. "Be bold and be careful. It’s a winning combination."

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