Hamptons Preview: C. Wonder

With barely a snowflake having touched down in the New York Metro area all winter, suddenly the Hamptons season is upon us. And these days even the Jitney crowd craves style at an attainable price. And so J. Christopher Burch’s C. Wonder will be–literally–popping up along Southampton’s Main Street just in time for the sound of popping beach umbrellas.

A sensation when it debuted in Soho this past October, C. Wonder’s new Hamptons summer pop-up shop will cater to more breezy concerns, with fanciful gifts, brightly-hued fashions and flip flops, roller skates, and picnic baskets–along with specialized monogramming and engraving services to make your friends jealous. The brand’s whimsical, wildly colorful aesthetic inclinations (interiors are done up with animal motifs and nautical-themed window displays) are bested only by its friendly price points–the average product costs only about $40. A corresponding pop-up will also open in Nantucket. Opens Memorial Day. 

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