Ben & Jerry’s Is Sorry About Their Jeremy Lin Fortune Cookie Flavor

Ben & Jerry’s new ice cream flavor honoring Asian-American Knicks star Jeremy Lin caused a stir this week.  Sold only at the Harvard Square location and called “Taste The Linsanity” the original recipe called for fortune cookies which had many calling racist. Now the liberal company, famous for it’s crunchy promotion of the environment and support for sustainable food systems, is apologizing.

Though the flakes were replaced with waffle cones because they kept getting soggy, it didn’t stop Internet commentors from raging about the inclusion of everyone’s favorite prediction-making, take out cookie. 

Ben & Jerry’s is very, very sorry and released the following statement. "We offer a heartfelt apology if anyone was offended by our handmade Lin-Sanity flavor. We are proud and honored to have Jeremy Lin hail from one of our fine, local universities and we are huge sports fans. Our intention was to create a flavor to honor Jeremy Lin’s accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate.”

Do you forgive them or is there still a bad taste in your mouth?  Were you even upset in the first place? The Asian American Journalists Association, in their media guidelines about how to cover Lin in the wake of several offensive headlines, asked, "Is there a compelling reason to draw a connection between Lin and fortune cookies, takeout boxes or similar imagery?  In the majority of news coverage, the answer will be no." You could of course argue that ice cream is not news, and fortune cookies swirled with lychee honey sounds delicious. 

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