Openings: The 1 Hotel San Francisco Brings Eco-Chic to the Embarcadero

Images by Aubrie Pick

A 2015 Gallup poll revealed that the San Francisco metropolitan area had the highest percentage of LGBTQ identifying population anywhere in the country – though that was likely not a shock to anyone even reasonably aware of such matters. And the gay culture is also deeply rooted, dating back to the middle 19th Century, to the city’s origins as a frontier town mostly populated by men.

Obviously Pride Month – June, of course, as ever – has a special significance here then. And while all manner of related events will be taking place in the coming weeks, the big celebration / Pride Parade will be happening over the weekend of June 25 and 26. So the recent opening of the new 1 Hotel San Francisco seems to have been quite perfect timing, especially as it promises a properly ideological stay.

Perched at the farthest end of Mission Street, where it meets the Embarcadero, it is the brand’s ninth hotel, and hews to the same value system as its already existing properties, from Brooklyn to West Hollywood, Toronto to Haitang Bay, China. Firstly, wellness is very much at the heart of the 1 Hotel SF experience, with personal training and complimentary fitness classes as designed by locals Love Story Yoga and LuxFit SF. The hotel’s Mind & Movement program also makes electric bikes and hiking route planning available to all guests.

The on-site Bamford Wellness Spa, imported from England, focuses on sustainable and holistic living – with De-Stress and Deep Tissue massages, Detoxifying facials, and Knesko Skin Collagen Gel Masks, amongst a host of revivifying treatments on offer.

The overarching conscious ideology is even woven into the design, with lobby flooring conjured from reclaimed barn wood, and sustainably sourced redwood used for the elevator landings and corridors. As have become veritable 1 Hotels signatures, there’s lots of native greenery, rustic stone and terracotta accents, making for a uniquely sylvan urban experience. Hand-loomed rugs are spun from natural plant fibers and recyclable wool, and salvaged driftwood art plays perfectly to theme.

Upstairs, of the 200 total rooms, even the basic Alcove King comes in at 303 square feet – though the Waterfront King, and the 630 sq. ft. Panoramic Waterfront Suite have the most coveted views of the bay. For a particularly plush splurge, the 515 sq. ft. Terrace Studio Suite is extended with another 400 sq. ft. of outdoor space. All are done up in warm woods and soothing color schemes, tranquil but elegant and sophisticated at once.

Even the epicurean offerings stick to the principles, with the indoor/outdoor cafe/lounge Terrene (which word is defined as “of or like the earth”) focusing on local, organic and sustainably-sourced natural ingredients. And so the menu features such of-the-moment treats as beet muhammara and carrot harissa dips, fig preserve + goat cheese flatbread, vegan sliders, and a dedicated section of veggie mains, like Brussels sprouts w/ salted honey and sherry vinaigrette. Pair with Napa Green certified wines, organic agave mezcal and zero-waste cocktails.

But perhaps most importantly, for Pride Month, one can feel especially good about checking into the 1 Hotel SF, as via a special Love is Love program, up to 35% of the room rate can be donated to the San Francisco LGBT Center. All year round though, booking packages like the Give Green, Get Green, supporting the Natural Resources Defense Council, allow for a distinctly ideological stay. And at a time of such heightened socio-political divisiveness in America, its something simply, upliftingly positive.

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