Rockaway Beach becomes more of a surf and sand destination with each day this New York City heat wave brings. If you’ve ever wondered, as we have, who’s responsible for making the bungalow enclave so buzzworthy, look no further than The MP Shift, a New York-based concept, design, and branding studio co-founded by Amy Morris and Anna Polonsky. Morris and Polonsky conceptualized two big names in the Rockaway roster this summer: The Summer Shift, a Latin-infused pop up, and most recently, The Palms, a tropical-themed outdoor venue that opened this past weekend. Amy and Anna know the Rockaways better than any Manhattanite who tries to write about it, so we caught up with them to get their picks for where to eat, drink, and hang in Rockaway Beach. Here’s their local guide.
“Fany Gerson gives new meaning to popsicles with her Mexican version, the paleta. Our favorite is a Cucumber Lime.”
“Known mostly for brick-oven pizza, but what most people don’t know is that there’s always a clipboard of specials with some of the best seafood and vegetable dishes around. You can’t go wrong! Whit is also opening a new place on the bay in mid-August. The menu will change daily, we can’t wait to try it.”
“Every Sunday night we stop here for a rotisserie chicken for the week or pick up some chaufa, delicious shredded chicken and rice. This gals also owns La Cevicheria on the boardwalk and it’s the best you’ll have anywhere.”
“This is the best way to start a day in the Rockaways. Between 7 and 9:30 AM it’s mellow and local—the boardwalk is quiet and the food is fresh. From smoothies to an egg sandwich with Halloumi cheese, La Fruteria will make sure you’re satisfied.”
Plus, don’t forget to check out Amy and Anna’s own concepts…
“A space unlike any other in New York, it’ll transport you to a tropical holiday. The dinner series allows you to enjoy a full evening with chefs cooking on the grill. Daily treats from O Cafe’s Coco Shack will also be available for anyone wanting to enjoy an afternoon under the palms.”
“The former Rockaway Taco is on holiday, returning next year. In its space is a Latin infused pop-up, designed and programmed by us, where some of the top chefs from across the city will be cooking daily. Camille Becerra (of Navy) is currently cooking up fish tacos and avocado tostadas till August 11th.”
For more places to eat and drink in New York right now, check out the BlackBook City Guides.