No better way to describe this, um, odd new boutique than to let the freak flag fly. “Underground street style” is not afraid to go in dark and alternative directions. Rallying up the crew to pay a visit? Keep in mind the ØDD. team mantra: “We don’t believe in men. We don’t believe in women. We believe in individuality.” Established in 2011 as an e-commerce player, with the added appendage of an appointment-only midtown showroom. The brand’s new aim? To take fashion back to its roots—in this case, the streets. Be ready to loosen those purse strings, though, because an organic turn to individuality may cost you a pretty penny.