Months after Hugh Hefner’s death, his legacy lives on. In addition to keeping the magazine running, Hefner’s 26-year-old son Cooper has just announced the upcoming opening of a new Playboy Club in New York.
But the establishment opening at 510 West 42 Street isn’t your grandpa’s Playboy Club. Cooper is apparently reinventing the brand as millennial luxury. Invitation fees come out to $250,000, including access to Playboy’s black jet and 15 nights stay at the club.
If you’re wondering what kind of millennials are able to afford such decadence, worry not. A source told The New York Post they’ve already sold $2.2 million in memberships to unnamed people who work in Wall Street, Hollywood, and foreign nations, with a waiting list that’s growing. And apparently, 45 percent of the memberships that have been sold so far were to women.
The updated take on the iconic Playboy Club will be designed by Cenk Fikri (known for London’s trendy Bar 190). Different membership levels will afford access to four separate lounges: the Rabbit Hole Lounge, the Grotto Lounge, and the Black Box, which will host events. And the club’s Bunnies will receive an updated version of the classic ear and tail attire, designed by Roberto Cavalli.
The Playboy Club is set to open in Manhattan this September.