IRO

The French don’t know how not to be cool. Case in point: IRO founders Laurent and Arik Bitton and their killer ready-to-wear collections. First standalone store means you don’t have to schlep to Barneys or Intermix to get your hands on hot denim, jackets, and laser-perforated t-shirts. Lite-industrial space follows label’s philosophy with mix of street and lux.

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