Gudrun Sjödén

Environmentally friendly label Grudun’s World drops a green flagship on Greene Street. Styles exemplify the naturally “free” woman. Clothes lack structure, detailed fitting, and a homogenous aesthetic. Consequently, looks tend toward loose-fitting, patterned silhouettes. Mismatched prints and disheveled fabric choices would attract a yoga enthusiast or elementary school art teacher. Not inexpensive, but this Swedish house has been around since ’76, so they must be doing something right.

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