Photo via The Brooklyneer
There’s an odd shift in the space-time continuum of New York City; rents are getting lower in some Manhattan neighborhoods while Whole Foods and Starbucks and even Ralph Lauren are popping up in Williamsburg. The cool edgy vibe of Kings County is slowly dissipating as more corporations see millennial money to be had. But that quintessentially hip, young Brooklyn vibe is still a draw. Just ask the owners of a Brooklyn-themed bar in Manhattan’s West Village.
“The Brooklyneer” as it’s called, is either some sort of weird social experiment, art installation, or just a really, really silly concept. Why waste literally dozens of minutes on the L train when you can enjoy all the trappings of Brooklyn in Manhattan? The menu is chock full of eye-roll inducing Brooklyn stereotypes like kombucha, craft beer and local liquors. We wouldn’t be surprised if the bartender wears a knit beanie all year round and has a mustache tattoo on the inside of his finger.
Is this supposed to be, to use a v. Brooklyn word, “ironic”? And even if it is ironic, there’s a weird Disney Land sense of hyperreality about this place that would make even Jean Baudrillard go bonkers.