New Cipriani Backed Nightclub Musica is Bringing the Spectacle Back to NYC Nightlife
The thing about New York City nightlife and the pandemic…there were endless pronouncements that the latter might irreparably disable the former. But the truth is, nighttime in Gotham was already a significantly diminished proposition. Not that there weren’t plenty of places to get up and get on down before the lockdowns went into effect in March of 2020 – but let’s face it, ten years from now, no one is going to be making movies about trendy dance clubs in Williamsburg or craft beer bars in Bushwick. The specialness was long, long gone.
But since people really do need to get their party on right now, especially after realizing how much they’re paying for rent every month, we tip our hat to anyone making a significant investment in revving up the scene again. And Giuseppe Cipriani, the new generation impresario of his family’s namesake hospitality empire (he was named for his grandfather, who founded the company in 1931 with the opening of Harry’s Bar in Venice), has just done exactly that. In partnership with fellow Italian entrepreneur Tito Pinton, the pair have just opened the spectacular Musica on a way west stretch of W. 50th Street, in the city’s storied Hell’s Kitchen neighborhood.
It’s actually a spinoff Pinton’s club of the same name in Riccione, a coastal town in Emilia-Romagna which is generally regarded as the clubbing capital of Italy. (He was also founder of the legendary but now defunct nightspot Il Muretto, near Venice.) Prominent nightlife promoters Rocco Ancarola and Francesco Belcaro of the Made in Italy Group are also involved.
What’s most notable is that it’s the first real new “mega club” to open in NYC in quite a long time. And at 25,000 square feet, it is most definitely mega. Thusly, it promises to galvanize disparate groups of enthusiastic partygoers, creating just the sort of energy New York needs right now, after more than two years of being terrified of contact with strangers in confined spaces.
The sprawling space is divided up into distinctive areas, with the versatile main floor boasting two bars and a VIP lounge, the opulent Whisper Room holding the private luxury booths and green room, and an open-air rooftop bar offering breathtaking views of the Hudson River. And being a Cipriani joint, it’s already drawing top level talent, including Grammy-winning DJ-Producer David Morales, disco / house music guru Eli Escobar, and underground club diva Kim Anh.
“The idea is to bring back some fun, music and creativity,” Cipirani explains, “combined with service in a beautiful venue – with the energy and the eclectic inclusivity this city has always been known for. Musica was received very well in Italy and we hope it is welcomed in New York with equal warmth and enthusiasm.”
We certainly wouldn’t bet against it.