Images: Soho House Paris Opens in Pigalle

Global pandemic be damned, new hotels, luxury and otherwise, are opening again from continent to continent. And seemingly most intrepid of any brand big or small is Soho House, with a flurry of new properties this year including Tel Aviv, Rome, Austin and The Strand, its 10th outpost in London, the city of its birth in 1995. There are now a full 27 SH’s in total around the world.

The latest is Paris, though it’s a bit startling that it actually took this long for Soho House to arrive in the French capital. No surprise, it calls the hipsterrific Pigalle quarter (formerly the city’s red light district) home, with all of its trendy bars, groovy little boutiques and people who look like they were air-dropped from Brooklyn. It also has bragging rights to being housed in the former family home of his exalted surrealness Jean Cocteau, whose 1947 memoir The Difficulty of Being should be required reading for any stay here.

Despite its British pedigree, this place is definitely very French, with Art Deco taking aesthetic preeminence, and here and there flashes of regal Regency style. Touches of bamboo and rattan are stylistically borrowed from Cocteau’s beloved Villa Santo Sospir in Saint-Jean-Cap-Ferrat.

Continuing the theme, members have the privilege of making a grand entrance through house’s original doorway, then strolling over a mosaic tiled floor inspired by Cocteau’s iconic face murals. Club spaces include a winter garden, a private dining room w/ fireplace + bespoke de Gournay wallpaper, and the Petite Salon looking out onto a central courtyard. Overlooking that same courtyard one flight up is a compact terrace with, quite unusual for Paris, an actual swimming pool (we can imagine taking a quick dip between visits to the Louvre and the Pompidou).

Still and all, before hitting the marquee museums, it’s worth taking in the house’s own collection of more than 150 contemporary works, including those by Oscar Murillo, Donna Huanca, Laure Provoust and our fave Jules de Balincourt. Some of that art happens to be upstairs in the cozy 5th floor Attic bedrooms, where there is one of Roberto Ruspoli’s once again Cocteau inspired murals behind each bed. The 1940’s wing has rooms with – appropriately – floor-to-ceiling Art Deco windows, plus vivid white and green marble showers, while in the 19th Century section of the building très romantique Big Boudoir rooms have fireplaces, freestanding tubs, original wood paneling, Pierre Frey fabrics, and trompe l’oeil effect ceilings.

This being a Soho House, naturally, one is most definitely coming for the socializing. And we’re guessing the culture cognoscenti will be spending no small amount of time at the handsome club bar and in the dazzlingly red velvet, Moulin Rouge inspired Cabaret Room, where performances and screenings will regularly take place. In fact, whenever we imagined what a Soho House Paris would be like, this is pretty much exactly it.

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