Richard Branson invites you to bed. Debut Virgin hotel does “affordable chic” model akin to The Ace or The Public. There’s nothing so boring as a “room” to sleep in here. Rather, they’re called “Chambers”—where hallway, closet and loo are combined into a “Dressing Room”, and sliding doors create a “Sleeping Lounge.” The scene? From breakfast to cocktails, the soaring-ceilinged Commons Club will be Virgin’s socializing central. There’s also the kitschy Miss Ricky’s Diner and the by now rather obligatory Rooftop Bar, serving Izakaya style tapas. Get deflowered.