The Latest Pop-Up Is Here to Stay: Would You Try a Pop-up Hotel?
Creating a giant resort in a popular destination is a massive undertaking. Trying to fill it in six months is even harder, leaving barely enough time for word-of-mouth to spread. But that’s exactly what travel portal Design Hotels is trying to do with their pop-up, the Papaya Playa Project, located in Tulum, Mexico.
The pop-up was launched for a few practical reasons. Design Hotels is feeling the hotel business out before a potential major investment, since they’re not currently a hotel owner or operator; It sits on an empty site waiting for an investor to come up with the funds to renovate it. And there’s immediate interest from the public and media whenever a creative idea like this is hatched.
The opportunity to try out one of the 99 cabanas starts at as little as $25 a night in the off-season, and up to $625 in the high season for a five-bedroom house. You’ll also have access to a spa and two restaurants run by KaterHolzig, a popular Berlin club, and 42°RAW, a Copenhagen restaurant whose food is cooked at 42 degrees Celsius or below. Overall, CEO Claus Sendlinger describes the atmosphere as a “five-month Burning Man on the beach." While it remains to be seen if the project will be a success, it’s certainly nice to see something new on the Riviera Maya.