First Images: The Madrid EDITION is the Spanish Capital’s Sexiest New Luxury Hotel

Despite the hospitality industry being devastated by the coronavirus crisis, some hotel brands moved intrepidly forward with plans for new properties. Notably, Ian Schrager’s EDITION targeted seven new openings in 2021 – but, as happens with global pandemics, it was not to be.

Indeed, only Dubai and Reykjavik debuted last year, while Rome, Tokyo, Tampa and Riviera Maya remain in progress. But the long-awaited Madrid EDITION has just opened in preview, and we must say, it’s an absolute stunner.

First, there’s the location, location, location, with the Plaza Mayor just a short stroll away in one direction, and the Gran Via (sort of the Broadway of Madrid) quite nearby in the other direction. And while the Spanish capital has its share of sceney hotels (the ME Reina Victoria, the Only YOU Atocha), the EDITION is billed as its “first luxury lifestyle urban resort.”

As Schrager himself puts it, “This is not just a hotel, or merely a place to sleep. It is a true hub of popular culture, entertainment and social interaction. An original and new kind of gathering place for both locals and visitors alike.”

We can vouch for this, having spent no small amount of time parked on a fashionable couch with an equally fashionable tipple at the EDITION hotels in New York and London. And we expect the Madrid Lobby Bar to be a genuine mediarati magnet, with its moody lighting, hand-crafted copper bar, stylish rope chairs by Christian Astuguevieille, and most especially a very mod looking pool table, which designer Emmanuel Levet Stenne conjured from a slab of white Bianco Neve matte marble.

Just off that lobby is Jerónimo, a new restaurant from superstar chef Enrique Olvera, of Mexico City’s Pujol, Damian in LA, and Cosme in New York. Here, Mexican gastronomic cuisine will be served in an environment of carved dark oak wall panels, bright yellow leather chairs and banquettes, and a pair of alabaster and plaster pendant lights also by Levet Stenne. A terrace fitted into the plant-filled Plaza de la Descalzas just outside will launch later this year.

But rather than turn the rooftop into another mega trendy nightlife spot, the EDITION instead boasts the greenhouse style restaurant Oroya, a totally chill new eatery from high-profile Peruvian Chef Diego Muñoz. Here, a relaxed tapas menu of sharing plates and ceviches is complemented by pisco-favoring cocktails, and a well-curated wine list by sommelier Julio Barluenga. (Nevertheless, we imagine the al fresco sun beds and cabanas will be very much coveted by the in-crowd.)

“Spain and Peru are intrinsically linked,” Muñoz observes, “and at The Madrid EDITION we celebrate the cultural connections and gastronomy of both. Oroya’s menu is inspired by classic culinary techniques, bringing them together in a playful and colorful gastronomic experience.”

Still, one does have to sleep in between epicurean adventures – and the hotel’s 200 gorgeous rooms/suites are characterized by an elegant minimalism, with muted palettes of whites and creams, dark oak panelling, and dramatically lit, neo-baroque plaster headboards.

Another masterstroke from Mr. Schrager.

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