If you’ve ever been to Vienna, and have even the vaguest of epicurean inclinations, then Julius Meinl has surely been a part of your life. Founder Julius Meinl I was a true pioneer in selling ready roasted coffee, setting up shop in the Austrian capital all the way back in 1862, the business eventually growing into a mini-empire. Its Julius Meinl am Graben flagship food emporium ultimately became an internationally renowned destination unto itself.
The company was sold at the turn of the Millennium, minus the flagship. And now the family is launching what would have seemed inevitable, a (partially) branded boutique hotel company. Its inaugural property will be located just about 300 kilometers from the Vienna mothership, with The Julius opening in Prague this July in a neo-Renaissance building on the edge of the Nove Mesto (New Town) – and the gorgeous first images have just been released.
Eschewing any and all glitz and extravagance, the venerable Matteo Thun & Partners were retained to instead instill The Julius with a more elegantly cool, understated chic. Indeed, the 168 rooms have a decidedly inviting, almost residential vibe, with oak wood floors and a soft color palette of muted greens, oranges and yellows, inspired by the aesthetics of exalted Czech artist/designer Alphonse Mucha. (Deluxe Studios even feature kitchenettes, should one be planning, say, an extended film shoot in town.)
The hotel’s central social space will be a light filled atrium, and adjacent is the sleek Emporium bistro, exhibiting a sort of relaxed cafe vibe, with warm woods and modernist fixtures. The stylish namesake bar features dramatic arches and moody, sensual lighting, perfect for long, cultivated evenings of sipping Czech Mules and speciality beers.
Prague is particularly lively in summer, with its pavement cafe scene and the unrivaled bar hopping around Žižkov. But for culture seekers, the Národní muzeum will be showing The Earth Is Me, an exhibition dedicated to edification on the necessity of a long-term commitment to sustainability, with categories like fashion/food/water and landscape/biodiversity; and the city’s venerable Jewish Museum is undertaking a program to assist with the evacuation and restoration of Ukranian museum collections, with donations being accepted in person or via QR code directly at this link.