Cristiano Ronaldo Opens Stylish New Pestana CR7 Hotel in Madrid

Next to Argentina’s Lionel Messi, Portuguese footballer (soccer player to Americans) Cristiano Ronaldo is the highest paid player in the entire sport. He also has a successful clothing brand, and even a luxury underwear line. So what else could a jetsetting superstar like him possibly need? Well, a hotel company, obviously.

And wouldn’t you know, last week the new Pestana CR7 soft-opened in central Madrid, brazenly bearing his brand. It all makes perfect sense, as the Pestana Group has been one of Portugal’s top independent hospitality concerns since 1972, and Ronaldo spent nine seasons playing for Real Madrid – so his name and their expertise means the property will surely be a winner, and likely an instant hit.

It’s the first of its kind outside the star forward’s home country, with Funchal and Lisbon having debuted in 2016 and ’17, respectively.

Ideally positioned along the Gran Via (the Spanish capital’s equivalent of Broadway), the 168 key hotel is fitted into a renovated and absolutely stunning, scrubbed-white 1920s Neo-classical building. The rooms, from cozy cabins to spacious studios, have subduedly elegant color schemes and large windows taking in the majestic surrounding architecture, much of it dating to the 18th Century. Some also come with balconies.

But it’s very much meant to be a social scene, especially for those who are inclined towards the football lifestyle (soccer artwork and memorabilia is scattered throughout the hotel). And the ninth floor boasts a gourmet pizzeria, in collaboration with the exalted Roberta’s of Brooklyn; a luxury sporting bar, where it would actually be perfectly acceptable to be drinking fruity Sangria whilst shouting for your favorite team to score a goal; and a rooftop bar with plunge pool and 360 degree views of the beautiful Madrid scenery below. Ronaldo, perhaps somewhat biased, enthuses, “We are certain it will become the city’s new fashionable spot.” Though we imagine it’s a pretty astute observation, considering his status in Spain.

Pestana CR7 Madrid also happens to be a member of the artfully curated Tablet Hotels collection; and members receive a free upgrade to the next room category, a welcome treat on arrival, an assured late checkout, and complimentary daily breakfast. Cristiano Ronaldo sightings possible, but not guaranteed.

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