The Amazon Street Art Project Launches, Features Seven Artists and Seven Exclusive Prints
“Bunny” by AIKO
Amazon is taking to the streets with its latest arts initiative, The Amazon Street Art Project or #ASAP. Though the e-comm giant has been selling art for nearly two years via the Amazon Art platform, this is their first foray into commissioning it. Leading the charge is RJ Rushmore, the highly respected curator and founder of Vandalog. “[Street art] was the first kind of art that I found both contemporary and accessible,” Rushmore said. “Art should make people think, not make them feel stupid.”
Rushmore was given a clear directive from Amazon (seven prints and editioned works made by street artists) and nearly free reign to execute it. “They were happy to let me figure out the best doors to open,” he said. Though the timeline for completion was short, Rushmore knew exactly who in the street art community could execute the project without sacrificing quality. AIKO, Ron English, Logan Hicks, Faith47, Ganzeer, Stikman and Gaia comprise the talented roster of street artists chosen by Rushmore and Amazon for #ASAP.
“Wasted Lives” by Logan Hicks
He approached the curatorial effort in such a way as to showcase the broad scope of the genre. “[It] is difficult to define,” Rushmore said. “Give it a try. Is it just art on the street? No, because public sculpture is not what we mean when we say ‘street art.’ Does street art mean using spray paint and stencils like Banksy? No, because there are so many other ways to put up street art. What makes these seven artists indicative of street art as a whole is how different they are from one another.”
The Amazon Street Art Project launches today and lasts through the 13th or until the work is sold out. Each of the seven works is limited to 50 prints, ranging in price from $200-$550. “Successful street art can be complex and even conceptual, but, to some degree, it also has to be understandable to any random passerby,” Rushmore said, and Amazon has brought that attainability to the Internet.