Saint Laurent Revives Robert Palmer’s Iconic ‘Addicted to Love’ Girls for Fall ’16

Photos via Vogue

Back when music videos held greater cultural weight than they do today, Robert Palmer’s 1985 “Addicted to Love” video helped define the MTV era. The simple, sultry clip was lifted off his LP Riptide and featured five nonchalant models swaying behind Palmer, all pretending to play instruments they’d likely never touched before. Their faces were ambivalent, their movements intentionally stiff—a direction Palmer later revisited with 1988’s “Simply Irresistible.”

Marked by slick hair, charcoal eyes and cherry red lips, the quintet’s campy look saw an unexpected revival today during Saint Laurent’s fall ’16 presentation in Paris, where models all looked like couture video vixens pulled straight from the mid-eighties. The reference was overt, hardly laced with anything contemporary to bring Palmer’s icons into 2016.

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Staged within a luxe 17th century mansion, the presentation strayed far from Creative Director Hedi Slimane’s usual LA-inspired punk rock ethos—a more demure offering, juxtaposed with archival cocktail dresses best suited for a throwback prom-themed Halloween party. “If parody, it was just plain rude,” WWD criticized, attempting to grapple with Saint Laurent’s latest.

As models confidently worked their way down an immaculate staircase without an accompanying soundtrack, the only thing absent was the synth-heavy, drum-laden sounds of “Addicted to Love.” Parody, or not, sometimes a heavy dose of humorous nostalgia is exactly what fashion needs. Reminisce on the late Palmer’s biggest hit, below:

 

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