Diesel and Terry Richardson Collab for 30 Year Milestone in Japan

Cover/ Poster Images by Terry Richardson; Party Images Courtesy of Diesel

Diesel celebrated 30 years in Japan this month with a huge Tom Ford-style see-now-buy-now fashion show, photo collaboration with Terry Richardson, and exclusive design collabs that yielded awesome new ready-to-wear pieces.


The fashion-filled night kicked off with an exhibition of some of Diesel’s best archived looks, dating back to 1978 and curated by Diesel Creative Director Nicola Formichetti. From there, a runway show of the A/W 16 collection was presented, with garments from the line available for purchase immediately after the event.

fashin-show fashion-collabs

“Japan is where I was born and it has always played a prominent role in my creative process, being a constant source of inspiration, a huge part of who I am,” said Formichetti. “Celebrating 30 amazing years of Diesel in Japan is a match made in heaven, I can’t wait.”

The celebratory night was attended by musicians, models, and actors, as well as some of fashion’s most high-profile editors. Design collaborations on display included parternships with Jogg, N. HOOLYWOOD, and Yuko Koike.

fashin-party fashions-elite

“I have always been in love with Japan, said Diesel founder Renzo Rosso. “I visit the country regularly, as do our design team. This special anniversary is dedicated to Diesel’s Japanese supporters, who always push us to do more and better.”

The night ended with a bang: the unveiling of a new photo project by Terry Richardson in partnership with Diesel.

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Home Page Video

The whole night can be streamed here.



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