Jeff Koons and Julio Santo Domingo
When I first heard Jeff Koons was collaborating with retailer H&M I wasn’t really sure what to expect. Maybe some mylar-effect puffer jackets? A lobster print puffer jacket? A mylar/lobster print puffer jacket? Actually, Koons collaborated with H&M on a leather handbag printed with a photo of his famous balloon dog sculpture. The real sculpture will cost you over $50 million, but the bag costs just under $50. A real steal, and also a great solution for someone like me that can’t fit all my giant balloon dog sculptures in my tiny apartment.
The launch party last night was held at H&M’s new 5th Avenue flagship. The crowd of guests included movie stars like Olivia Wilde and Ashley Benson along with art stars like Tim Barber and Jeanette Hayes. I tried to get a quote from Koons and Ashley, but when the time came I was quickly elbowed past by fashion writers more eager than myself, and suddenly not fast enough to reach them before fans bombarded them with requests for selfies. I gave up on the press pit and headed into the party a little disappointed that I didn’t get to ask Koons why he wasn’t carrying his own Koons bag like all the popular girls. I saw people buying as many as five of the purses, presumably to put the extras on eBay when they inevitably sell out, like H&M’s collabs in the past.
Beyond the chaos of the red carpet was a fun party with tiny fish tacos, a performance from teen cutie Birdy, some tipsy shopping, and crowding around Koons. While Koons sculptures have reflective surfaces that often make for a good #ARTSELFIE, the store’s mirrors provided for a new kind of #KOONSSELFIE in which the photographer/subject can now wear the Koons.
All photos courtesy of BFA/H&M