Joonbug CEO Jon Gabel on Halloween Happenings Around the Country
When is Halloween? That is the question. Many will celebrate this Saturday, making the weekly moneymaker that much better. However, is the net result better if you factor in a slower-than-normal Friday and other days as people save up their loot and energy for costume parties? The answer will come on Wednesday—the actual day of—when a normally slow middle of the week "hump day" has the opportunity to bring in added revenue. Joonbug.com CEO Jon Gabel makes a business of Halloween and New Year’s, which is practically tomorrow. I asked him all about it
Your company sells tickets for Halloween and New Year’s Eve. What is the difference between what people are looking for with these two mega holidays?
No matter which holiday, we try to understand and provide the full customer experience – something different from their normal night out. On Halloween, we offer parties with one-hour open bars, costume contests, and top DJs that keep partygoers on their feet all night long. On New Year’s Eve, our parties feature 4-5 hour open bars, light fare (passed hors d’oeuvres or mini buffet), party favors, and either full views or televised views of the Times Square ball drop. On both holidays we offer a range of venue options from bars to hotel lounges to nightclubs to entertainment complexes to yachts. All of our parties have varying ticket options, from General Admission to VIP bottle packages. Lastly, we always provide a joonbug.com photographer to capture the customer experience – guests can check out our website one day later to see their party pics and share their photos online.
What places that you are marketing are going to be hot?
In NYC, Joonbug’s 2nd Annual Haunted Mansion Party hosted by former Playboy Playmates Monica Leigh, Stephanie Larimore, Ashley Massaro, and Courtney Culkin. We transform Bowlmor Lanes‘ tremendous facility into a bi-level, mega costume party. Last year this was the biggest event on Halloween. Gansevoort Park is also a huge event – we will utilize all four rooms (Red Room, Blue Room, Pool and Park Lounges) in the rooftop hotel as well as Asellina, the restaurant lounge on ground level. This is a great event and will be a really hot crowd. In Atlantic City, check out One at Revel – AC’s newest mega resort with views of the boardwalk. If you’re in Philly, the party to be at is Zee Bar where Katy Perry’s tour DJ, Yung Skeeter, will be spinning all night.
Are we still in a recession or are people more willing to spend for a good time?
We aren’t feeling it. Sales are great and customers are choosing VIP ticket options more this year than in previous. For the customer who doesn’t want to spend that much, we have less expensive (starting at $15!) ticket options for them as well. Everyone wants to go out on the holiday and have a good night.
You also do events during the year besides Halloween and New Year’s. Is another big night possible? Could Valentine’s day be packaged and become the next big day?
St. Paddy’s Day. This past March we sold 10,000 tickets. This year we are going even bigger and hope to grow it into a huge holiday that crosses over to both the bar and the nightlife worlds.
Have you sold any New Year’s tickets yet? How many venues will you handle?
We are projecting record numbers this year and have thousands of tickets already sold. We plan to do 130+ venues this year in NYC, Miami, Boston, Philly, AC, Chicago, and Vegas. All of our parties can be found at www.joonbug.com.