DJ Jus Ske Shapes the Music of the Club Age
As we told you yesterday, a new DJ management company called 4AM is set to take legions of talented NYC “social” DJs national—even international (maybe even interplanetary, these guys are that good). Jon Lennon, Adam Alpert and DJ Jus Ske have the abilities, the connections and, most importantly, the respect to manage these people. The New York DJ with his Serrato, skills and charisma is sought after in LA, Vegas and all major metropolises. With a few notable exceptions, the DJs coming in from out-of-town to play here are not getting anyone’s panties wet. NY DJs are the go-to guys at store openings, festivals and events on the national party circuit. Yoni Goldberg has a roster over at DGI that includes DJ Cassidy, Paul Sevigny and Berrie. Up until now, he’s had a stronghold on the industry, catering to the smart set, the jet set, the bottle/model crowd. 4AM steps up and handles a roster that includes Ani Quinn, DJ Vitale, DJ Price, DJ Phresh, DJ Sal Marole, DJ Orazio Rispo, Jus-Ske, Suss One, DJ Theory among others. Jus_Ske is a partner at the firm along with long time friend Richie Akiva.
I met Jus Ske when I was running LIFE. Richie and Jus along with Mark Rose were the young, brash, in-the-know kids that I needed to have around to stay relevant and to be credible. That element, street credibility, is what separates 1Oak and some other clubs with the wannabe joints that don’t understand that edge. At LIFE, I had the high end, the euros, much of the promoter-driven crowd and wealthy men and model crowd. I added in the gays and trendoids and we had it all mixing up and had a great party. But it was the edgier crowd, the cool hip-hop crews these three dudes brought that gave that club the realness I needed. The “hip-hop” room at LIFE was always where the party was and I believe it is the model for the all the great (non house-head) places since. DJs like Mark Ronson, Funkmaster Flex, Grandmaster Flash, Kid Capri, Riz— and I’m sure many others I cant think of now—paved the way for this new generation of talent who find a market that craves their “street cred” sets.
“Mash-up” or “open format” is the musical genre of our club age. The organization of these talented DJs by 4AM and DGI will ensure career growth and fair pay. To me Jus Ske has always been there, trying to push the music forward. I have great respect for him as a DJ, but more importantly, as a person. Nobody is perfect, especially in the world of clubs where most take 2 steps forward but then 3 steps back and think they’re making it. I have always felt that Jus was in it for the art of it, while so many others around him were motivated by other things. Whether its his clothing line or his collaboration with Pharrell or his foray into club ownership, the underlying truth to DJ Jus Ske is his true-to-his-school mentality. Any beef I ever had with the man (and it was always short-lived beef) ended with his trade mark “its all good” and it surely was always a little better than that. I caught up with Jus Ske and asked him a few questions.
What’s your musical style? Open format. Good music is good music
Where are the trends in music going? Electro, retro, yet organic. Fast, yet slow—meaning 140bpm and 70bpm in between on the break down.
What are your favorite tracks? Jus Ske and Junior Sanchez electro dance remix of Drake’s “Over” called “Far From Over.” “Broken” from Gorillaz, “Flashing Room” by 2AM Club (Yacht remix), “Elevator” by Junior Sanchez featuring Good Charlotte and Maino, and “Animal” by Miike Snow (Fake Blood remix).
How did u start in the business? Steve Lewis.
How did you decide to be a DJ? What year? Probably around 1997 when I started promoting. I felt it was more fulfilling for the soul to dabble in the music aspect of the night and became a DJ.
(Editor’s Note: Yeah, you’re gonna want to download these tracks now.)