10 Corso Como’s ‘bold, beautiful and damned’ Pays Homage to Legendary Fashion Illustrator Tony Viramontes
10 Corso Como, it turns out, has transitioned effortlessly from the rarefied heights of fashionista Milan to the more approachable confines of NYC’s newly revitalized Seaport District. Still archly conceptual and multi-faceted, the new outpost integrates fashion, design and art, and its eponymous Italian restaurant allows one to stop and consider all they’ve just seen (and purchased).
One thing that simply must be seen is a striking new exhibit at 10 CC’s in-house gallery of the works of late and lamented fashion photographer and illustrator Tony Viramontes. It’s co-sponsored by Fondazione Sozzani, a foundation whose mission is to promote the intersection of fashion and art.
With Tony Viramontes: bold, beautiful and damned, they’ve assembled a breathtaking overview of his iconic fashion illustrations, mixed media collages, and photographs from the 1980s, curated by design historian Dean Rhys Morgan. Viramontes, who was lost to AIDS in 1988, was a prolific and trailblazing creator of fashion art, collaborating with some of the most exalted fashion houses, sketching haute couture collections for Yves Saint Laurent, Valentino, Chanel, and Christian Dior. His work was featured in virtually every major fashion publication of the day – and even graced the cover of 1985’s So Red the Rose album by Arcadia, whose members included Duran Duran’s Simon LeBon and Nick Rhodes.
Also a clothing designer, makeup artist and hair stylist, his illustrations quickly becoming known for his bold, graphic lines and dramatic use of color. Viramontes challenged the status quo with drawings of dominant women dressed in the theatrical haute couture of the day. His models posed in make-up, jewelry and exotic turbans.
“Tony was the enfant terrible of fashion illustration,” says Rhys Morgan. “His strong and direct drawing style was a marked contrast to the whispered, pastelly, WASPy visuals of the time. There was an insolence about his women. They were very hard and aggressive.”
Of course, his depictions of men exhibited the same sort of audacious sensuousness, boldly stretching the boundaries of masculine identity.
Working in pencil, charcoal, collage and occasionally even lipstick or eyebrow pencil, Viramontes decisively revived the tradition of selling fashion through drawing, which had largely been sidelined by photography at the outset of the 1980s. And in changing the way we viewed high fashion illustration, he created images that remain unquestionably influential to this day.
Tony Viramontes: bold, beautiful and damned will be on exhibit at 10 Corso Como NYC from September 8 through November 10.