Why You Really Need a Scented Fendi Baguette

 

 

We somehow managed to survive yet another two month stretch of pumpkin spice everything (we swear, we even smelled it on a cat sweater), and are now gleefully taking in the pleasures of everything being scented with gingerbread and balsam – a particular sort of happy place for us.

But now comes word that our friends at Fendi will be dazzling us with the introduction of a new…wait for it…scented leather Baguette bag. A playful collaboration with venerable parfumeur Maison Francis Kurkdjian, the FENDIFRENESIA Baguette ensures that even if you forgot to spritz a little behind the ears in the morning, you’ll walk the city streets confident of your considerable olfactory appeal.

 

The FENDIFRENESIA scent itself (a 4ml sample is included with purchase) is characterized by leathery / musky notes which emphasize the textural qualities of the Selleria leather from which the bag is made. But this is certainly not just some fancy scratch and sniff – the scent is applied in a way to last up to four years on each bag. At which time they are guaranteed to still be in fashion.

The bags will debut the evening of December 4 at Fendi’s Miami Design District boutique, as part of Design Miami – though you can be pretty sure a few will also be spotted around Art Basel. As well, Christelle Boulé’s photographs of the fragrance being dropped onto colored film paper will give the opening event a frisson of cultural gravitas.

FENDIFRENESIA Baguette will be available only at the Miami shop as of December 5, while the nano baguette is available now at Fendi.com.

 

 

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