Watch: Stella McCartney Pre-Fall 2021 Collection Film Reminds That Animals Are People Too
For all of its stresses on the Earth’s human population, the so-far-sixteen-months-long pandemic has seemingly been a genuine relief to our furry – and sometimes not so furry – friends. Significantly less traffic on our roads and in our waterways has meant that our air quality and the cleanliness of our oceans have each gotten appreciably better. And both the fear and the sense of isolation that have come with such a long period of quarantine have also inspired people to look to pets for companionship, and adoptions are substantially up.
Of course, animals have always had Stella McCartney on their side. And at Paris Fashion Week 2020 (that was before the COVID lockdowns) she made a definitive statement by sending models down the runway in woodland/farm creature costumes (rabbit, cow, fox, horse…), much to the delight of the assembled stylistas. But the message was an important one: if fashion is to move forward, it must attempt to do so without causing the suffering of animals. The British designer does not use fur, leather, animal skin or feathers in any of her clothing or accessories.
Now she’s running with the idea, depicting animals as being just like us in the campaign film for her Pre-Fall 2021 collection. In it, a poodle, a cow, a raccoon, a family of bears, assorted birds are seen stylishly strolling about during a particularly sunny day in London, surely living their best cosmopolitan lives. There is even a trio of busking bunnies – though it would have been especially cheeky if they were actually playing a Beatles song (“There will be an answer…”).
A sort of Pythonesque narration accompanies the film, telling of how, “We observe animals living amongst humans, making moves to reclaim their rightful place – all treated the same.” (If only…) The narrator then lays down what just may be the essential Stella McCartney manifesto: “A world where all creatures live in harmony and with equality is possible.” Though, sadly, the dubious behaviors of humanity continues to indicate that this may be an ideal that we will never see fulfilled.
Still, on the other side of a health crisis that has taken more than 3.8 million human lives worldwide, Ms. McCartney’s message that we should exalt the sanctity of all life could not be more timely, or more poignant.
N.B. – Please take a moment to donate to one of Stella’s favorite animal charities.