Watch: New Sofia Coppola Film Short is a Peek Behind the Craft at Chanel
Above image: Chanel Iconic campaign by Inez & Vinoodh
Chanel and Sofia Coppola have long shared a sort of spiritual kinship, a kind of ethereal affinity based surely around an exaltation of craft – which fashion and film are both so enduringly ennobled by. So no surprise, the illustrious French fashion house would enlist her to envision a narrative around the ongoing Chanel Iconic campaign, which has only served to remind of the brand’s enduring excellence.
Smartly, the ineffable director headed straight to the heart of the Ateliers de Verneuil-en-Halatte (located in the charming French village of the same name, an hour north of the capital), which since 1986 has been the epicenter of handbag creation for Chanel. And so we get a fascinating, and artfully filmed peek behind the scenes of production, from the selection of the leather, to the quilting of each piece with a point droit de couturière (straight stitch), to the hand-mounting, to the manual braiding of the signature metal chain, and for the grand finisher, the positioning of the eyelets and the double C clasp, which is the pièce de résistance of the 11.12 bag.
Interspersed, and set to the exhilarating soundtrack of the Yazoo classic ‘Situation’ (arguably one of the greatest synth-pop songs ever), are scenes of very fashionable women, traversing the dream-laden streets of Paris, and living magnificently with their treasured Chanel handbags. It’s captivating, enlightening and just the right amount of glamorous – as we look forward to being back on those very same Parisian streets, and being ourselves a little bit glamorous again, once the Covid travel restrictions have finally been lifted.