Watch: Luca Guadagnino’s Hitchcock Inspired Short Film For Ferragamo S/S 2021
It’s a curious thing, that Luca Guadagnino chose to look to Alfred Hitchcock as the inspiration for his short film for the new Ferragamo Spring/Summer 2021 collection, considering we are already living with such magnified levels of day-to-day suspense. But sure enough, the exalted director – Call Me By Your Name, Suspiria, The Staggering Girl – delivers a minute-and-a-half of riveting mystery and intrigue, albeit with all involved being extremely well attired.
There is specific symbolism contained within, as it nods aesthetically to Old Hollywood, where Salvatore Ferragamo first found success, and it’s set in Milan, the location of 21st Century Ferragamo’s fashion expression. And on the streets of Italy’s style capital we see a pair of rather solemn looking signori in oversized sunglasses, possibly on their way to some clandestine rendezvous; and then two signorinas are found lurking amongst some lush park greenery, spying for what just might be the person who is about to betray them. (Playing the covert quintete are real life models Maggie Cheng, Mariacarla Boscono, Jonas Glöer, Samer Rahma and Anok Yai)
The collection itself, by Brit Creative Director Paul Andrew, is just the sort of Technicolor chic we need right now, after twelve months of bleakness and grey athleisure. This being Ferragamo, shoes of course having a starring role – from the monocolor slingback VIVA, to the smartly reimagined F-wedge, to the mens’ Gancini driving shoe, alternately set against the powder blue chambray, canary yellow and nature inspired prints of the clothes themselves. Standing out are a sharply tailored mens’ white leather jacket, and the new top-handled Trifolio bag. (See if you can spot the homage to Tippi Hedren’s Marnie.)
“Luca and I spent several hours going through the film frame by frame,” Andrew recalls. “It was a fascinating process that reminded me of pulling apart a made garment or vintage shoe to discover the secrets of its construction. What we discovered was that the stills – when we found the perfect moments of light, angle and focus – invited you to dwell on the qualities we’d worked to explore in the film; the texture and boldness of the collection, the interplay of the aesthetics between the construction of the accessories and the architecture of Milan, the impact of the Technicolor palette, and the mystery of the characters’ motives.”
But the designer very much intends for the inspiration to be passed directly on to all those who choose to wear the collection. In fact, he suggests going as far as to make the clothes an essential feature of our own day-to-day adventures and intrigues.
“We hope this portfolio will entice the onlooker to imagine themselves in this suspensefully chic milieu – and to see themselves wearing Ferragamo as the stars of their own intriguing life stories.”
We’re already expecting our own Oscar nomination.