Watch: Kaia Gerber Gets Back to (Sort of) Real Life in Louis Vuitton ‘Twist’ Campaign Film

Since its auspicious launch back in 2015, the Louis Vuitton ‘Twist’ handbag has quickly attained near iconic status – with each year’s version arriving with its own new…twist.

For Summer 2021, the beloved shape is adorned with a nifty braided LV logo lock, and comes in some boldly attention-getting new styles and colors: pink and blue, red and beige stripes… Or just go for the black, for those sexy late nights out we’ll surely soon be having again.

The campaign film stars burgeoning supermodel Kaia Gerber (daughter of Cindy Crawford and Rande Gerber), who returns from the same assignment in 2020. It shows her getting back to the sort of normal life things (well, normal in New York anyway) that were decisively put on hold when lockdowns went into effect last March. From fashionably traipsing the sun-drenched East Village streets, to throwing poses against the graffiti-adorned walls of SoHo, to disco-rollerskating and working an old-fashioned claw machine, ultimately scoring an adorable stuffed blue and white panda (why not?).

Yet, with NYC not yet ready for a full-scale re-opening until July, all of these activities are carried out within the current social-distancing guidelines. But the aspirational point is taken all the same, and we frankly can’t wait to hit the roller rink, with our own fab new LV Twist bag in tow.

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