Watch: Etro Men’s 2022/23 Collection Runway Film
There are actually very few fashion houses whose signature aesthetic is so persistent and recognizable as is that of Etro. Indeed, since its founding in 1968, the exaltation of paisley and the fearless exploration of color have continued to make their clothes and accessories instantly identifiable – and usually strikingly attention-catching, as was certainly the case with their recent Harris Reed collab.
Perhaps nearly two years of living with fear and mortality, however, is making a lot of people, especially creative types, want to take chances – as there is surely a new urgency to take on that reinvention while you’re still able to do it. And that seems to be what was at work with the new Etro Men’s Fall/Winter 2022/2023 collection. First off, at yesterday’s Milan runway show, models were sent out carrying books, surely a laudatory reference to Creative Director Kean Etro’s well-known love of reading (he famously owns a collection of antique books).
But the venerable fashion house also announced in summer of 2020 that it would be supporting WWF Italia in its ongoing conservation efforts – most especially where it concerns the wolves of Maiella Park, in the Abruzzo region. And so some stunningly realized wolf graphics were front and center on sweaters and oversized hoodies at the show. Styles were also imprinted with North Stars, anchors, even roses. And where paisley did make an appearance, it seemed to have been given a bit of a surreal re-imagination. Surprising for Etro, there were also a few boldly colored monochrome sets.
Now, we are definitely well aware that 2022 is the Year of the Tiger, and the beautiful cat has been showing up a lot in fashion, even in a recent Etro Kung Fu Panda ‘Tigress’ capsule collection. But we’ve decided we actually want to be more like a fox this year, as they are known to be complex, highly intelligent, perceptive, loyal and even empathetic – all qualities that should come very much in handy in the complicated times ahead. Obviously, you know what we’ll be wearing.