Watch: Chanel Travels to Provence for Resort 2022 ‘Runway’ Show

As the world starts to open up again, after some fifteen months of quarantine and isolation, our thoughts naturally turn to all the travel we’ve been unable to undertake during that time. And with summer just around the corner, certain breezy European destinations immediately jump to the top of our wish list.

Naturally, the South of France is one of those destinations, specifically Provence, where soaking up its special summer light seems just the sort of therapy we need at the other end of more than a year of pandemic stress and anxiety. And Chanel Creative Director Virginie Viard was thoughtful enough to give us a little preview of one of its most special places, for the campaign film for her Spring 2022 Resort Collection.

For the filming, models were whisked down to Les Baux-de-Provence, about 25 km from Avignon, for a runway show at the Carrières de Lumières (quarries of light), where in the evenings projections of masterpieces by the likes of Van Gogh, Renoir, Picasso, Klimt, etc. are set to music. But Chanel took to its historical corridors by day, when the play of light is like nowhere else in the world.

As the film opens, a mysterious male voice is heard relating, “It was like something…it was everything that I had actually left behind, all rolled into one. Know what I mean?” We’re then treated to a collection that was inspired by the great Jean Cocteau, writer, artist and friend/confidant of Coco Chanel, specifically his stunningly realized 1960 film Testament of Orpheus, which was actually partially set in these same white limestone quarries. As for the clothes, there are notably lots of provocative graphics, complementing the house’s signature looks (pink tweed suits, patterned mini-dresses).

Viard enthuses that the collection, “recalls as much the modernity of the sixties as that of punk. Lots of fringes in leather, beads and sequins, t-shirts bearing the face of the model Lola Nicon like a rock star, worn with tweed suits trimmed with wide braids, and pointed silver Mary-Janes.”

And if we’re being honest, punking out in Provence sounds like the perfect post-pandemic plan.

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