Watch: Chanel + Inez & Vinoodh Shoot Charlotte Casiraghi in Monaco
Though we must first emphasize that we are endlessly grateful above all that we have our health right now, the inability to travel for almost a year has definitely taken a toll on our souls. But some of our fave fashion houses have surely recognized this, and created campaigns that have had a decidedly transporting effect. Ferragamo even took us to a Utopian future.
Now Chanel has thoughtfully acknowledged how much we miss our regular trips to Europa, with a gorgeous new campaign for their Spring/Summer 2021 Ready-To-Wear collection. The shoot was by exalted Dutch photography duo Inez & Vinoodh, who snapped languidly glamorous images of Chanel brand ambassador Charlotte Casiraghi around her hometown, which just happens to be the Principality of Monaco. (We often wish we lived in a principality.)
Casiraghi, of course, is the daughter of Caroline, Princess of Hanover – so her grandparents were Ranier III, Prince of Monaco, and Princess Grace Kelly. The final images eschew any high conceptualizing, and simply instead convey the breezy but majestic beauty of the Mediterranean paradise – both day and night, color and black & white. There’s also a prevailing cinematic quality to the entire shoot. which quality happened to be what inspired the collection itself, by Chanel Creative Director Virginnie Viard.
But it’s the accompanying short film that has us dreaming of carefree adventures on the French Riviera. Ms. Casiraghi is seen lounging by the pool, dancing in the dark, and pondering the glittering lights below from a very high perch – all set to a soundtrack of ‘Each Time You Fall in Love’ by Cigarettes After Sex – and we really wish we could transport ourselves there immediately.
“The story around Charlotte’s life in Monaco started with the cinematic idea of day for night,” – a reference to the hallowed 1973 Francois Truffaut film of the same name – explains Inez. “Staging the set ups in similar locations both at night and during the day was the starting point for this series in which she fluctuates between dream and reality. Is she real, we wonder, or is she an apparition wandering in a place she might not fully belong to?”
Vinoodh adding, “Charlotte has a mysterious quality, a push-pull duality that emphasizes our play on the merging of reality and dream.”
And we expect to be dreaming of Monaco quite a lot in the ensuing days and weeks.