Vivienne Westwood Travels to Naples for Gritty New Spring 2022 Campaign

There’s a great old joke that goes: “In Milan, traffic lights are the law; in Rome, they’re suggestions; and in Naples, they’re Christmas decorations.”

If you’ve ever tried to go for a casual walk around downtown Naples, you’d know the the joke is barely an exaggeration. And for that very reason, the streets of the capital of Italy’s Campania region have never really seemed like the ideal place to do a fashion shoot. But Vivienne Westwood can often be found eschewing the glamorous for the ungentrified, as it was with her Fall 2021 campaign, for which she had the virtually unknown photographer Wayne Hanson capture everyday life in London’s Harlesden neighborhood

Following on, for the legendary punk designer’s Spring 2022 campaign, she took to the historic vias of Naples’ Spanish Quarter, to properly capture the wild spirit of the collection – while also making time for a few good shots in the nearby coastal district of Lungomare di Mergellina.

They also brought a very well known photographer this time in the person of Juergen Teller, who does happen to have a way of capturing the more insalubrious underbelly of human existence. And so the city’s graffitied, decaying concrete walls make for the perfectly gritty backdrop for her and Andreas Kronthaler’s latest, including a ruched silver-gray latex cape dress, some punky black and yellow checks, and some particularly bold sailor stripes. So yes, once again, a collection that defies all expectation, modeled by an up-and-comer cast including Moustapha Sy, Mateen Ismail, Lindsey Wixson and Thalita Farias.

Westwood herself shows up in a flowing black number with what appears to be something of a dragon tail (why not?) and some creepy looking teeth painted on her face, though we’re not sure who she’s planning to bite with them. The shoot also represented the house’s first big international excursion since the COVID crisis launched us into two years of on again, off again lockdowns and quarantines.

“We had freedom again!,” Kronthaler enthuses. “It was the first time since the pandemic started that we could go and visit our producer and friend in Italy.”

Surely, Naples will never be the same.

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