Tracee Ellis Ross Works the Phones for Pyer Moss in New ‘Always Sold Out’ Campaign Film
The eternal question: if your collections are always selling out, do you make more clothes and possibly dilute the appeal? Or do you keep things more exclusive, and keep everyone wanting?
Pyer Moss, the label founded in 2013 by now coveted American designer Kerby Jean-Raymond (and worn by the likes of Kamala Harris, Gabrielle Union-Wade and even Janet Jackson), decided to make a little joke about the former, employing Black-ish actress Tracee Ellis Ross to work the phones in a new short film for their fittingly titled ‘Always Sold Out’ campaign. Co-directed by the designer, Darrin James, and City James, in Production and Persuasion Ross plays a fast-talking fashion exec, who is alone in a dark office on the phone to various corners of the globe, attempting to secure more production facilities, to address the “problem” of, you know, never having enough clothes to sell.
Most amusingly, she eschews any notion of political correctness, switching from put-on accent to put-on accent, perhaps in order to make a more effective connection with these urgent new domestic and international business contacts. So in a slight Cockney we see her asking, “Are you saying no because you can’t, because it’s too small an order?” And then in her best Brooklyn Italian she promises, “I will send TEN THOUSAND cheesecakes over to you, if you make our f$%*#^g clothes.” She even goes all Valley Girl for a few truly hilarious moments.
It certainly adds some comic relief to the video trilogy that makes up the ‘Always Sold Out’ campaign, with February’s A Love Poem, and April’s Think Bigger both hitting a more serious note. It also shows off Ross at her most riotous, and makes us seriously wonder if there isn’t a stand up comedy routine in her future.
Oh, and yes – the Pyer Moss clothes are still sold out.