Summer Must Haves: Fendi Launches FF Vertigo Collection w/ Artist Sarah Coleman

Artist Sarah Coleman made a considerable name for herself by a uniquely clever act of creativity: pulling apart vintage Louis Vuitton suitcases, and using the material to reupholster industrial strength (read: very well made) metal chairs. It became something of her signature gesture, and she soon added Gucci and Fendi to her lineup, with the repurposed logos affixed to everyday items such as lighters, pill boxes and, to capture the considerable pandemic demand, masks and hand-sanitizers during these last fifteen months of COVID quarantine.

She also caused a sensation last December at Design Miami 2020, with her reimagining of the iconic Fendi Peekaboo bag. Now she and the Italian fashion house have made it an official relationship, decisively cementing the unique partnership with the new FF Vertigo Summer Capsule Collection, the campaign film for which debuts today.

The new line was conjured by Coleman and Artistic Director Silvia Venturini Fendi, and specifically included an updating of the Fendi logo, which came out the other end of a ’70s-inspired psychedelic vision to its wild new FF Vertigo incarnation. (Read: it’s kind of acid-trip wavy now.) The new logo finds its way onto a range of leather bags, including an update of the iconic Baguette 1997, and also cool, ’90s referencing high-top sneakers. Watches are adorned with new the FF Fisheye logo, and overall the collection extends to Vertigo camping equipment, a Polaroid camera, and even a line of groovy kidswear.

The bright summer blue and yellow hues of the clothes – from multi-pocketed skirts to comfy cargo pants to floppy hats, jumpsuits and transformable jackets – are also just what we need after more than 400 days of life in the grey, with fear and worry mostly coloring our lives. To be sure, in difficult times, fashion does have a way of lifting us up – and FF Vertigo will most definitely be brightening our soon-to-be reinvigorated lives.

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