Pride Month: RXM Creative’s ‘Virtual Pride March’ Digitally Subs For the Real Thing
This year Pride Month looked and felt different across the globe. Normally a time when generations of the LGBTQIA+ gather in streets and social venues to celebrate gay culture and history, the pandemic has otherwise spawned virtual events, enabling people around the world to join the festivities online instead. And while 2020 marks the 50th anniversary of the very first Gay Pride March in New York City, social distancing of course forced the cancellation of the March itself; so RXM Creative, the digital creative group behind Virtual Cheers, has created a Virtual Pride March, with custom avatars generated through Instagram.
The goal of the project is to enable the LGBTQ community to see themselves on a virtual street, with the possibility to choose the styling and messaging for their own avatar…and, importantly, to support The Trevor Project.
Here is how the program works: you make a charitable donation to The Trevor Project, a leading organization supporting young LGBTQ+ people with numerous life-saving resource—such as an 24-hour suicide hotline, educational workshops and more. Once the donation has been confirmed, you direct-message @virtualpridemarch on Instagram to have an avatar created of yourself. The avatar becomes part of an extended Pride March through the Instagram feeds of all supporters.
As Pride Month is winding down, Virtual Pride March is a great way of bringing the LGBTQ+ community and allies together with a fun, interactive, custom, and we must say, adorable, online experience. Join the virtual parade to be seen with the likes of Ariana Grande, Lady Gaga, Amanda Lepore, and Alok and give to a charity that needs our help more than ever during these economically uncertain times.