Prada’s Holiday 2021 Campaign Imagines a Snow Covered Los Angeles
The thing about Prada…they are never far from the absolute bleeding edge of the cultural zeitgeist – yet they also have always seemed to understand to what degree it all owes to history and the classics. And for their Holiday 2021 collection campaign, they’ve loftily tapped The Bard himself as a reference point, whilst also utilizing technology – a new virtual effects tool called Volume – that is at the forefront of, well, everything.
So Will Shakespeare’s A Midsummer Night’s Dream cleverly becomes A Midwinter’s Night Dream, an original concept and script by cult hero screenwriter Mary Harron (American Psycho, Who Shot Andy Warhol?), directed by longtime Prada collaborator Glen Luchford. And rather than using models, Prada smartly casted four notable young acting talents, with Taylor Russell (Words on Bathroom Walls), Shira Haas (Shtisel), Julia Garner (Ozark) and Louis Partridge (Enola Holmes) seen together crossing a barren, snow covered tundra – and all smartly decked out in the latest from Prada.
Strauss’ Blue Danube waltz actually makes for a curious, and sometimes almost eerie musical accompaniment to their mysterious march of desolation. Where exactly could they be? But as the sun comes up, the mood lifts a bit, and the top of a palm tree poking up from the snow seems to offer a clue – before we then see the sign bearing the necessary information: Los Angeles City Limit. Is it possible they are traversing a post-apocalyptic landscape, with the Earth’s weather system having suffered an irreversible cataclysm?
Yet by next nightfall the glowing LA cityscape suddenly appears intact, spreading out just below them – and we can rest easy knowing that we will surely at least survive through another holiday season, with an extra little something to think about. Just to be on the safe side, though, don’t put off for another day that big Prada shopping spree you’ve been dreaming of for so long now.