‘ON CANAL’ Will Bring Installations, High-Tech Immersion + Cultural Enlightenment to NYFW

DiMoDa

 

As if New York Fashion Week (September 6 -14) wasn’t enough of a spectacle unto itself…the fascinating new project ON CANAL (launching September 6) will transform its legendary namesake NYC street into a cultural extravaganza of epic proportions. Founded by Wallplay CEO Laura O’Reilly and Vibes Studios‘ Sonny Gindi, it has taken 20+ vacant Canal Street storefronts and filled them with thrilling, edifying and perception-altering programming.

To wit, they’ll set up temporary showrooms for fashion zeitgeisters Telfar and CFDA / Vogue Fashion Fund finalist Luar (a fave of Kendrick Lamar and Solange Knowles), as well as up-and-comers the likes of Kim Shui, Sektor, Vaquera and Gauntlett Cheng. But there will also be tech fascinations like the Beheld 3D scanner – creating a three-dimensional model of each guest – a VR installation from DiMoDa, futuristic, responsive garments from Wearable Media, as well as a mixed-reality installation by FELT Zine – and let’s face it, who doesn’t need a bit of altered reality right now?

 

Telfar

 

Some of it will be heady. For instance, you can firsthand witness the recycling of your unused threads, as Colm Dillane of KidSuper has set up sewing machines for instantaneous repurposing, a thoughtful commentary on waste in the fashion biz. And Osmunda, an organization devoted to the re-greening of NYC, will host forums and discussions on sustainable practices in the industry.

So, when the shows and schmoozing get to be all too much, there will now be a place to escape for a bit of fascination, enlightenment, and, most importantly, a lot of dazzle. Could this be the future of fashion weeks?

 

Wearable Media

Latest in FASHION & STYLE

FASHION & STYLE

Dior Goes to Athens For Short Film ‘The Greek Bar Jacket’

FASHION & STYLE

Burberry Lunar New Year Collection Celebrates the Strength of the Tiger

FASHION & STYLE

Here Is a Short Film of Tilda Swinton Talking About Books For Chanel

FASHION & STYLE

Fendi Completes Restoration of the Temple of Venus and Rome

FASHION & STYLE

Etro Launches Kung Fu Panda ‘Tigress’ Chinese New Year Capsule Collection

FASHION & STYLE

Tony the Tiger Stars in Moschino Chinese New Year Collection

FASHION & STYLE

Moby Soundtracks The North Face x Gucci: Chapter 2 Campaign Film

FASHION & STYLE

The Coach Ski Campaign Films Are the Hit of Pure Joy We Need to Start Off the New Year