New York Fashion Week: threeASFOUR Go Next Level Sustainable
As New York Fashion Week commenced this Wednesday, we were especially excited for the presentation by NYC’s threeASFOUR, a triumvirate of multinational designers known for their barrier breaking futuristic designs and collaborations with Björk. And at SoHo’s Spring Studios, they forwarded an eco-friendly collection that pays homage to Kundalini, the yoga of self-awareness, which increases consciousness and allows us to make healthy choices in our lives. In Kundalini, we become aware of the world around us – which is especially important right now considering we are still immersed in the most significant heath crisis of our lives.
threeASFOUR was founded in 2005 by Gabriel Asfour (Lebanon), Angela Donhauser (the former Soviet Union) and Adi Gil (Israel), quickly establishing a reputation for fusing technology with traditional craftsmanship in its fabrication. BlackBook went backstage at their Spring/Summer runway show for a one-on-one conversation with Gil about their continued mission, and to get the details on this dynamic new collection.
The brand’s aesthetic can best be described as combining high fashion with interplanetary exploration – leaning into daringly futuristic designs. The S/S 2022 collection brings a rainbow of colors arrayed against bold laser cut geometrics, specifically orange, turquoise, yellow, indigo blue and lavender, that will equally stun both loyal acolytes and those taking a first look. Notably, it was all made using zero waste water in collaboration with Kornit Digital, a company that specializes in environmentally responsible digital printing solutions.
According to Gil, “The collection is inspired from the seven chakras. With Kornit Digital we developed seven different prints that represent each of the different chakras. The blue, for example, is the Third Eye Chakra. Then we have the lavender over there which is the Crown Chakra, then there’s the turquoise, which is the Throat Chakra, and so on.”
He then explains that the idea of using Kundalini concepts in their work is “something that is very universal, and we feel more than ever. We should remember that we are all connected with each other as humans, no matter where you’re from, the color of your skin, or your gender. We would like to always promote that. It also reminds us to connect with nature because we have to respect our planet. “
Saving the planet is indeed a call to arms for the brand, and very much reflected in the collaboration with Kornit. Gil tells us that it came about, “Through a matchmaker. One of our girls who we work with knew somebody there and they approached us and, and yeah, it was perfect. They are the only company [that] is really eco-conscious. They have machines that use technology to require less water, so it’s more respectful for the environment. And what we want to do together is to work on production on-demand, which means that things will be printed only on-demand, eliminating waste.”
He tells us that their plan for now is to produce nearly the entire collection in this way, and that they have a capsule collection in the works with Kornit following this one. But one thing is for most definitely sure…with threeASFOUR, the future of fashion is right now.