New & Notable: MR PORTER Launches Conscious ‘Small World’ Men’s Collection
As proven by the success of the smartly curated NYC men’s boutique GROUPE, perhaps the way forward for indie fashion brands and sellers in the 21st Century is via the power of collectivism. After all, if one can go to a single destination (physical or digital) and choose from several designers of similar aesthetics and principles, it would surely make for the kind of conscious, holistic exchange that we should be striving for right now.
Following this same essential philosophy, MR PORTER (the “guys” arm of NET-A-PORTER) has just launched Small World, which brings together 33 global men’s style brands – from the US to the UK, to France, Portugal, Japan, India and beyond – whose ideology revolves around heritage, craftsmanship and sustainability. Sixteen of them are entirely new partners.
Highlights of the collection include a Jungmaven Maui Tye-Dyed Hemp & Organic Cotton Jersey Hoodie; De Bonne Facture Washed Linen & Wool-Blend Trench Coat; Double Eleven Camouflage-Print, Cotton-Canvas Field Jacket; a selection of colorful Emma Willis printed linen button down shirts; RRRES Fringed Wool & Cotton-Blend Jacquard Rugs in strikingly abstract patterns; and for those times when only a bit of scent therapy will do, a freaky cool L’Objet Haas Monster Porcelain Incense Holder.
There is also a well-chosen selection of jewelry and homewares, handsome shoes and boots from Tricker’s, George Cleverly suede loafers that would readily give Gucci a run for their money, some particularly good looking SSAM Wood & Leather Beach Bats (we’re all over these), and even a $90,000 Monsieur BOVET 18-Karat White Gold and Alligator-Effect Leather Watch, should your blockchain stock be having a really good day.
“This diverse range of brands all have an incredible story to tell and a distinct craft sensibility,” enthuses MR PORTER Buying Director Sam Kershaw. “The launch is very much in line with our 10th anniversary focuses of discovery, inclusivity, craftsmanship and community, and we aimed to spotlight distinct product stories from some of our more established global brands through to nurturing smaller artisanal partners that are creating world-class product in time-honored ways.”
Altogether, the collection is made up of 338 pieces all following a “Craftsmanship Code,” which is pegged to an honorable set of principles: Future Craft, Heritage Craft, Made to last longer, Made locally, Made with high standards of animal welfare, and Made from considered materials. And considering how it has been brought to light that the mass-fashion-go-round is having devastating effects on the planet, and is sometimes being manufactured under questionable ethical conditions, it’s never been more important to feel good about what one purchases right now.
It is a Small World indeed – let’s try to keep it around for awhile.