New Etro Earthbeat Sneaker Collection Wants to Put Some Much Needed Color Back in Our Lives

Nearly sixteen months of being stuck inside staring at our same four walls certainly took quite a bit of the usual color out of our collective lives. So as we’re eeking our way back to some manner of whatever normalcy is now going to be, the last thing we want to do is pull all those autumn greys and blacks and browns out of our closet; no indeed, we instead want to sparkle and glitter and shine and be as colorful as we can possibly be this fall season, to prove that COVID hasn’t actually psychologically defeated us.

Luckily, in seeking to add color to our lives in days gone by, we always found it helpful to turn to those designers of the vivid and vibrant-hued over at Etro, who have exhibited quite a masterful way with color dating all the way back to the Italian fashion/textile house’s founding in 1968. And this time, our feet will be the happy beneficiaries.

Introduced during the Men’s Fall Winter 2021/22 Fashion Week show, the new Earthbeat sneaker collection, by its very name, wants to celebrate our connection to our mother planet – perfect timing, as nature has been trying hard to get our attention, sometimes even in the most violent of ways. The striking unisex shoe deftly blends pinks, greens, oranges, lavenders, suede, jacquard and paisley to striking effect, with utterly iconoclastic detailing coming by way of fringe, zigzag embroideries, neon laces, and our favorite, turquoise studs. The result is a sneaker that perfectly encapsulates the Etro “elegant bohemian” aesthetic ethos. The special sole was created in conjunction with Vibram, to enhance shape and dynamism.

Clearly there must be something to these sneakers, as everyone in the collection film seems to be dancing about with utter exhilaration and cathartic abandon. (Fashion campaigns can normally be so stoic, can’t they?) Helmed by Madrid-based director Mario Abadia, and hauntingly choreographed by Antonio de Rosa and Mattia Russo of KOR’SIA, with its thundering tribal beats, the clip feels like the ’80s post-punk music video that never actually got made.

Mind, you really don’t necessarily need to go shimmying around the desert in your stylish new kicks; but something tells us that securing a new pair of Etro Earthbeats will make that seem like a totally reasonable plan.

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