K-Pop Superstar Jennie is the New Face of Chanel Coco Neige

After breaking out from super girl group Blackpink in 2017, Korean singer Jennie Kim (truncated to just “Jennie,” like Madonna) quickly blew up, based on much buzzed about 2018 appearances in the television shows Running Man and Village Survival, The Eight. In October of that same year her solo debut was announced, then became an instant smash hit, with significant international recognition following. By April 2019 she could boast the distinction of being the first Korean artist to ever take the stage at Coachella.

Around the same time, America decisively developed K-Pop fever, and Jennie would go on to grace the covers of Billboard, Elle, W, Cosmo and even Vogue, the latter which is a pretty serious get, obviously. Tellingly, earlier this year she launched a YouTube channel that amassed one million subscribers in a matter of hours; and she became the first ever Korean personality to reach 50 million followers on Instagram.

Got that?

Surely, a Chanel campaign couldn’t be far behind – especially after British Vogue ran a story last June titled 16 Outfits That Prove Blackpink’s Jennie Is Obsessed With Chanel. And sure enough, she is officially the new face of Chanel Coco Neige, a collection first introduced by dearly departed Karl Lagerfeld in 2018, and dedicated to carrying out winter activities in illustrious style.

“I love to go out in the snow, doing winter sports,” the singer reveals. “I really like how snow just makes you feel. Wearing these clothes makes me feel like I’m ready to ski tomorrow.”

Shot by exalted Dutch photography duo Inez & Vinoodh, we see Jennie rocking some of the chicest ski wear ever to grace the human form. And obviously, who wouldn’t want to keep warm in a double C logoed, prodigiously padded pearl-toned down jacket? Wearing it over a hot pink cropped top with matching joggers would certainly turn a few heads in the chilly months ahead.

“I find it amazing to see how (Chanel Creative Director) Virginie Viard brought elegance into ski wear,” Jennie enthuses. “She creates for many different women and has a different story to every collection that she makes.”

All we can say is…swish!

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